A HIGH-IMPACT, IMMERSIVE TAKEOVER TRANSFORMING OUTERNET LONDON’S COLOSSAL DIGITAL CANVAS INTO A VIBRANT CALIFORNIA PLAYGROUND. BY CRAFTING DYNAMIC, RETRO-FUTURISTIC PLANE WIPES THAT SEAMLESSLY SWEEP FOOTAGE ACROSS THE WRAP-AROUND SCREENS, THE DESIGN TRANSFORMS A MASSIVE ADVERTISING VENUE INTO AN UNBROKEN NARRATIVE JOURNEY, LETTING THE STUNNING WEST COAST IMAGERY TAKE CENTER STAGE.