A DYNAMIC BRAND NARRATIVE FOR BBVA’S GLOBAL DIGITAL BANKING TRANSFORMATION. BUILT AROUND A HERO ANIMATION THAT TRANSLATES THE BANK'S HISTORICAL MILESTONES INTO ENGAGING, FLUID 2D CHARACTER MOTION. DESIGNED TO SHOWCASE AN EVOLUTION FROM 1857 ROOTS TO MODERN APP INNOVATIONS, THE VISUALS FOCUS ON SNAPPY TRANSITIONS AND EXPLOSIVE TIMING TO BRING ACCESSIBLE FINANCIAL EXPERTISE INTO MOTION